Remote Talents: are They in Demand?
How to choose a focus area and become competitive?
The main criteria for choosing a field of interest in freelancing is usually the following:
- an initial level of skills and the possibility of their further development,
- the average income level in the chosen area of focus,
- the ability to master skills rapidly,
- the level of project complexity
- the average duration of working on one project,
- the ability of working in a team.
When choosing a profession according to your interests, do not forget about the demand that is driven by the market. In other words, one should not neglect such a criterion as “the market demand of the specialists”.
In this article, you will learn who is primarily browsed and selected on freelance platforms and what skills a beginner needs for the successful start.
What’s in demand? Where and how to start?
1. Programming, creation and maintenance of websites
A beginner can be trusted to make a simple landing page . A more experienced freelancer will be most likely engaged into developing a user-friendly interface or a mobile version of the website.
If you want to develop a customized product with functional design of the interface (e.g. with buttons placed at the proper spots), then you are recommended to choose the way of mastering in the front-end development. In this case, your background should show profound skills in HTML, CSS, jQuery, and JavaScript.
If you are not interested in graphic creativity, but you excel in logical thinking and are interested in the “flip side” of websites, you need to learn other programming languages: PHP, Python and Ruby.
Top qualifications: web developer, mobile app developer, layout designer, web analyst.
2. Graphics, design, illustrations
Advertising defines the behavior of consumers and users, and generates income for firms, therefore, specialists in logo, brochure and banner designs have always been and will be in demand on freelance platforms. To succeed in this, you have to be proficient in working with programs such as InDesign, Photoshop, and Illustrator. The subscription for these programs are quite expensive (the basic package costs about $ 20 per month), so you can initially learn from their free alternatives: Gimp, Scribus, Inkscape, and Pixlr.
To receive orders and build up a client base, you need to monitor trends in the market regularly, learn to understand and feel people, and delve a little further into marketing and master some PR techniques.
Top qualifications: graphic designer, web designer, illustrator, and visualizer.
3. Writing and editing texts
Not only philologists and journalists find themselves in this area of unterest. Even a beginner can cope with simple tasks on a freelance platform, such as making a script from an audio recording. To write informative articles, you will need to learn how to search and process large volumes of information, choose the most important from it and convey this information to the reader in a simple and attractive form.
In commercial texts, you should possess knowledge of advertising, marketing and psychology.
Top qualifications: copywriter, proofreader, content manager, editor, forum moderator, scriptwriter.
4. Working in social networks
Individual entrepreneurs or huge corporations are now actively promoting themselves in social networks. Anyone can “technically” publish news and invite users. But customers need something else: to study the target audience, build a promotion strategy, come up with interesting content and attract more clients and users, who will then be interested in your product.
Top qualifications: SMM manager, community moderator, group administrator.
5. Online advertising and promotion
You can switch to the digital marketing from related professions, for example, from copywriting and SMM. A completely “green” freelancer can take on so-called routine tasks: preparing the content for advertising banners, drawing up technical specifications for creatives, etc. To excel in the specialisation, you need to discover and introduce brand new ideas and unconventional thinking. In addition, you will also have to understand marketing, the basics of SEO optimization and web analytics. You accelerate in your professional growth if you supplement your skills with basic knowledge of layout and programming.
Top qualifications: marketing manager, SEO specialist, web analyst, account manager.
6. Translation
You don’t need to be a certified translator to earn money from translations. The key is to master the native and foreign languages at a high level. You can get started with something simple: translating instructions and brochures. Professionals make money on more challenging tasks. For example, they translate specifications, manuals, contracts, audit reports, and business plans, where the professional language is requested. Additional bonus here is your expertise in the realm of interest (e.g in finance, law, construction and many others).
Top qualifications: translators in commerce, engineering, and law, as well as website translators.
Where to pick up the expertise and become more competitive?
We all would like to receive income with the least amount of effort applied, and many newcomers to freelancing considered this area can be entered quickly, smoothly, and money will flow like a river. To master any of the qualifications, you should study, gain experience and dive into your specialisation on a daily basis. There are many resources where you can learn new useful skills. They are various online universities or educational platforms, which offer useful resources which publish practical materials that can help you to start from scratch or continue to dive into your area of interest:
We wish you all success in achieving your goals. We hope that our tips have helped you decide on the focus area that interests you, and you are ready to start earning money.
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